Privacy Policy

1. Who we are

Meridian Strategy Co. (Pty) Ltd ("Meridian", "we", "us", or "our") is a remote-first digital strategy and revenue advisory consultancy based in India, working with clients across India, the UAE, Singapore, Australia, and internationally. We are committed to protecting your personal information in accordance with applicable data protection laws, including India's Digital Personal Data Protection Act, 2023 (DPDP Act) and internationally recognised privacy principles.

Contact: hello@meridianstrategyco.com

2. Information we collect

We collect personal information when you:

• Submit our contact form (name, email address, business name, message)
• Sign up for resource notifications (email address)
• Book a discovery call via Calendly (name, email address, meeting details)
• Visit our website (usage data collected via Google Analytics)

3. How we use your information

We use your personal information to:

• Respond to your enquiries and schedule discovery calls
• Send you resources and updates you have requested
• Improve our website and services using anonymised analytics data
• Comply with applicable legal obligations

We will never sell your personal information to third parties.

4. Legal basis for processing

We process your personal data on the basis of your consent (where provided), the performance of a contract or pre-contractual steps at your request, and our legitimate interests in operating and improving our business — where those interests are not overridden by your rights.

5. Cookies and analytics

Our website uses Google Analytics to collect anonymised data about how visitors use the site. This helps us understand which pages are most useful and improve the experience for all visitors. Google Analytics uses cookies — small text files stored on your device.

By continuing to use our website, you consent to the use of analytics cookies. You can opt out of Google Analytics tracking at any time using the Google Analytics Opt-out Browser Add-on.

6. Third-party services

We use the following third-party services to operate our website and communications:

• Formspree — contact form processing
• Calendly — discovery call scheduling
• Mailchimp — email list management and communications
• Google Analytics — website analytics

Each of these services has its own privacy policy. We only share the minimum information necessary for each service to function.

7. International data transfers

As a remote-first business working with clients across multiple countries, your personal data may be processed or stored in countries outside your own. Where this occurs, we take appropriate steps to ensure your data is protected in accordance with applicable laws and internationally recognised privacy principles.

8. Your rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Object to or restrict the processing of your information
• Withdraw consent at any time where processing is based on consent
• Unsubscribe from any marketing communications at any time

To exercise any of these rights, please contact us at hello@meridianstrategyco.com.

9. Data retention

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Contact form submissions are retained for up to 24 months. Email subscribers are retained until you unsubscribe.

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

11. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at hello@meridianstrategyco.com.